Today, I'd like to introduce to you The Bookshelf, a darling bookstore in Thomasville, GA. The Bookshelf is owned by Annie Jones, Thomasville's very own Nancy Drew who is passionate about hunting down the perfect book for every reader. Today we are so very excited to get to know Annie and the heart behind her shop, The Bookshelf.
2. When did you know you wanted to open a brick and mortar store?
I saw You've Got Mail for the first time when I was 13 years old, took one look at Meg Ryan as Kathleen Kelly and thought: That's what I want to do when I grow up.
3. How many years has The Bookshelf been in business?
4. If you could describe The Bookshelf in three words, what would they be?
Comforting, inviting, friendly
5. What are your top three favorite items to sell in The Bookshelf?
Literary fiction books, children's picture books, and -- of course -- candles like Candelles.
6. What is your best selling Candelles candle that you carry?
Pumpkin Souffle and Freshly Brewed were so popular for fall (we sold a ton of each of those), and Mint Nectarine is our spring bestseller.
7. Do you have your own personal favorite Candelles scent?
Mint Nectarine is my current favorite, and Pumpkin Souffle and Oatmeal Stout were my favorites for fall.
8. What is the most fulfilling part of owning The Bookshelf?
Getting to watch young readers fall in love with a good book.
9. You're always adding new and exciting things to The Bookshelf, what are some of the things you look for in a brand when stocking a new line?
10. Do you have any new projects in the works for the future of The Bookshelf?
We're still adjusting to a new way of doing business post-pandemic, but I'd really love for our Reader Retreats to come back in late 2021 or early 2022.
11. Have there been any unexpected lessons you've learned while running The Bookshelf?
So many, but I think maybe the biggest is the reminder things are outside of my control. I think when you own a business, you assume you can control everything or fix everything, but you really can't. Owning the business has definitely helped curb some of my perfectionist tendencies.
12. What does an average day at The Bookshelf consist of for you?
I work upstairs in my office for a good part of the day paying bills, responding to emails, planning virtual and in-store events, and recording podcast epsiodes, but my very favorite part of the day is spent downstairs on the floor, interacting with customers and staff. I love the bookselling part of owning a bookstore the very best.
13. Do you host any community events or workshops at The Bookshelf?
COVID certainly changed the kinds of events we currently offer (we're hoping in-store events are back this fall!), but we quickly pivoted to offering virtual events like seasonal literary previews, lunch breaks, book clubs, and gift product sneak peeks. It's been a joy to get to know our long-distance customers this way.
14. What has been the most challenging part of owning your own brick and mortar store?
Navigating a global pandemic? Also taxes.
Is there a boutique or craft shop near you that you'd love to see our candles in? Comment below with the shop name, town they're located in, and their website/ social media handles! We'd love to reach out and help to bring Candelles to more of the small shops that are near and dear to you!